Media Channel Manager (m|f|d)
Job Description
JDE is part of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in the Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.
As our Media Channel Manager (m|f|d), you will support our marketing team in developing and maintaining a best-in-class touchpoint ecosystem to effectively communicate with our consumers in a targeted manner, contributing to sustainable brand growth
- Amplification of our marketing communications strategy along the entire consumer decision journey
- Development and implementation of the media strategies for our coffee brands from briefing to target group definitions and touchpoint selection to scenario planning and media plans
- Responsibility for the execution of integrated online and offline plans, branding, product and performance campaigns; including budget control
- KPI monitoring, analysis and evaluation of all media activities and subsequent recommendations to optimize upcoming campaigns
- Driving continuous improvement of the effectiveness and efficiency of our activations in close cooperation with our media agency and bringing our test & learn agenda to life
- Competitive and trend monitoring to identify opportunities for all paid media campaigns
- Close collaboration with internal stakeholders in the local and global marketing, sales and finance teams, as well as with external agency and media partners
Qualifications
For this role as our Media Channel Manager (m|f|d), we are looking for someone who has the following skills and experience:
- University degree in a relevant course of studies
- Expert knowledge and experience in media management ideally in an FMCG environment or in an agency
- Strong understanding of successful brand building through video channels
- Structured, analytical, and strategic way of thinking and working with a good eye for detail
- Proactive mentality, high level of initiative and sense of urgency
- Results-driven with the ambition to learn and develop in a growing fast-paced business
- Strong communication skills and ability to work in a team
- Business fluent in English and ideally German
Additional Information
Benefits
- A flexible, international work environment in a global coffee and tea organisation
- An environment where you can realize ideas, count on your colleagues and shape the future of great brands with us
- The social benefits of a large company
Start date: as soon as possible
Location: Bremen, Germany
Full-time, permanent position (37.5hrs)
If you are interested in this career opportunity at JDE, hit the “Apply now” button and upload your application.
For any questions please contact Katalin Mayer.
JACOBS DOUWE EGBERTS DE GmbH - Langemarckstraße 16 - 28199 Bremen | Germany - Amtsgericht Bremen, HRB 30464 | Geschäftsführer: Luc Van Gorp, Csaba Juhasz, Uschi Wagener, Andreas Windler, Gerald Hammer, Andreas Zeitlhofer Vorsitzender des Aufsichtsrates: Michael Baminger